Medium is the message

According to Marshall McLuhan, a communication theorist, the Medium is the message. What does that mean, simple, what is being said is not as important as how it is being said. Take it a step farther, ‘I love you’ If you plaster those words on a billboard it is a general statement for everybody to see. Those same words typed on a personal letter, it can seem cold. Again a personal handwritten letter with I love you, it shows time and caring. The message is the same but the Medium changes how we think about it.
Why am I talking about this? Again simple question to be answered film is shot at ‘wide screen’ format, television is not. Film works for wide battles and landscapes and huge action sequences, television works for close shots. I’m filming a movie, would my message be better served on television or film?
It depends on what I want my audience to take away from the film. Saving Private Ryan, was beat out by Shakespeare in Love for best picture. Booth well done movies, the difference is the Medium. Most academy judges view films at their home, or in an office and not a theater. Saving Private Ryan is a war epic that works well on a theater, Shakespeare is a love story and a more personal for of entertainment (television) works better for the film.